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2024 Certified Retail Manager Program (CRM) Graduates
35+ years of specialty retail experience
at your fingertips
Since 1989, AGM has helped thousands of shop owners, managers, and retailers from around the world run smarter, more profitable businesses through
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Practical training
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Proven inventory strategies
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Easy-to-use planning tools
With a foundation in golf retail, AGM has spent decades understanding the unique challenges of specialty shops, including seasonality, buying risk, small teams, and evolving customer needs. That insight now powers a training program built to help independent retailers make confident decisions, boost profitability, and grow without the guesswork.
Become a Certified Retail Manager
Claim your spot among top retailers
Born out of a desire for clarity and confidence in retail management, the Certified Retail Manager Program (CRM) was created. This step-by-step training equips shop owners with the tools, strategies, and support they need to run their stores like professionals.
From inventory planning and Open-to-Buy sheets to visual merchandising, vendor relationships, and profit-focused decision-making, every lesson is designed to turn guesswork into strategy. Whether you’re managing a small shop or looking to refine your existing operations, CRM gives you the knowledge and practical tools to buy smarter, plan better, and grow with confidence. If you sell product, this program is for you!
What you'll gain...
Step-by-Step Retail Training
Follow a clear, guided path through the core skills every successful shop owner needs.
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Inventory planning to keep cash flow healthy and avoid overbuying
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Open-to-Buy plans for confident, profitable buying decisions
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Visual merchandising strategies that convert browsers into buyers
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Effective technology tools to simplify tracking and reporting
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Relationship-building techniques to strengthen customer and vendor loyalty
Hands-On Tools to Apply What You Learn
Skip the theory and get straight to implementation. You’ll receive:
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Editable seasonal buying and planning templates
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Printable workbooks and inventory trackers
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Simple checklists and cheat sheets to reinforce key lessons
Ongoing Education and Support
(Included with Your Enrollment)
Your tuition comes with a FREE 1-year AGM membership ($400 value), which gives you:
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Weekly live webinars with specialty retail experts
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Twice-weekly blog insights to keep your strategy sharp
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On-demand video library for self-paced learning
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A private community of shop owners and merchandisers to share wins, ask questions, and feel supported
What our Certified Retail Managers are saying...
I learned in one year from the AGM what would have taken me 10 years to learn from the school of hard knocks. Thank you, AGM, for being a guiding light!
- Vikki Burmeister
Long Grove, IA
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